Coupling Sri Lanka’s love for cricket with its love for fast internet, we embarked on Airtel Sri Lanka’s Fastest – the search for Sri Lanka’s fastest bowler.

With Airtel being a distant fourth in the race to be the fastest internet provider in Sri Lanka, we needed a solution that went beyond simple advertising.

We decided to appeal to Sri Lanka’s other great love; cricket. By embarking on Airtel Sri Lanka’s Fastest – the search for Sri Lanka’s Fastest Bowler – we not only helped Sri Lanka cricket uncover future stars but made Airtel synonymous with the phrase “Sri Lanka’s Fastest”.