Allowing Small and Medium Businesses across the island to rebound from the setbacks caused by the pandemic through a simple innovation.

While the pandemic affected all of us, among the hardest hit was the small business community in Sri Lanka. Softlogic Life decided to help them in these most difficult times.

#PinTheBiz was a platform created to help these small businesses be discovered by more and more people. As this sector is not digital savvy in their day to day, #PinTheBiz empowered millions of Sri Lankans to pin a small business near them, with Softlogic Life then registering the business on Google.

This enabled more than 2000 small businesses around the island to be discovered by more customers and gave them an online presence through which their businesses could survive and possibly thrive during the pandemic.